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If you weren’t sure about vertical videos before, you can be sure about it now because vertical videos aren’t going anywhere.
YouTube has announced that they’re rolling out a new vertical video ad format.
According to the company, more than 70% of YouTube watch time happens on mobile devices and because of that, YouTube acknowledges that it´s important to adapt to their viewing behaviors. Companies and brands will now have the option to upload vertical videos and run video advertisements that will conform to a viewer’s mobile screen. Vertical videos can be run in ad campaigns across YouTube´s aps and through its new True View.
In its announcement, YouTube showcased a Hyundai vertical video advertisement that the car company tested out. The Vertical Video ads run in a campaign along with their mobile horizontal video commercials. You Tube states that paired with the vertical video, Hyundai campaign´s video overall saw a 33% lift in brand awareness and a nearly 12% lift in consideration. “Vertical Videos look like they´ll make advertisers very happy”.
With this ad format move, YouTube, the last of the major vertical video holdouts– is also signaling is here to stay.
As the most senior of the online video platforms, YouTube had been playing a bit of catch-up when it comes to vertical video. With the rise of smartphones and the ability to quickly and easily shoot video with them, more and more videos started to be created by people who just point and shoot with their mobile device held upright, vertically.
Rolling Out: ˈroʊlɪŋ aʊt: To make a new product, service, or system available for the first time. ˈ
To Acknowledge: tu ækˈnɑlɪʤ: To accept, admit or recognize something, or the truth or existence of something.
To Showcase: ˈʃoʊˌkeɪs: To show the best qualities or parts of something. ˈʃoʊˌkeɪst
Brand Awareness: brænd əˈwɛrnəs: Knowledge of the name of a company and the products it sells.
Holdout: hoʊlˌdaʊt A person, organization or country that continues to refuse to accept something that others have already accepted, despite other people trying to persuade them to.
Catch-Up: kæʧ-ʌp: To reach the same quality or standard as someone or something else.
Upright: əˈpraɪt : Straight up or vertical.
Brand: brænd : A company, For example: Sonny, Samsung.
Advertisment: ˈædvərˌtaɪzmənt: To market a product.
Paired: pɛrd: To work together as a team.
Adapt: piɛrd: To get used to something or a situation.
Have you tried to record videos horizontally? What was your experience?
Before you start reading a test, try to look up the new words and vocabulary that you aren´t used to.