YouTube Personalized Videos

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A personalized video is any video content that’s customized and relevant to each one of your audience groups, be it prospects, customers, or influencers. Given that, there are as many ways of personalizing videos as there are brands, marketers, and audiences. But, how does YouTube work? How can YouTube determinate what I want to see? Well, exist something called “YouTube’s algorithm”.  

YouTube’s algorithm is a computerized system that determines what videos people see when they are on the site. Like the algorithms developed by Instagram, Facebook and other social networking sites, it’s about showing users what they want to see (or, at least, what the algorithm thinks they want to see).

The “search and discovery system” of the YouTube algorithm will not only decide what results visitors will see when they search the site, but it will also determine which videos will be shown in other sections of the site.

In the beginning, the only thing that the YouTube algorithm focused on to determine which videos would have a higher ranking was the total number of times someone clicked on the “play” option of a video.

People (think about yourself) are more likely to respond to a personalized invitation over a generic one, when ranking on YouTube is optimizing videos and channels for engagement. To generate engagement, though, youtubers first need to attract users’ attention. And one of the best ways to instantly grab users’ attention is by creating vibrant thumbnails for each of their videos.

Vocabulary:

  • Customized: /kʌstəˌmaɪzd/– made or changed according to the buyer or user’s needs.
  • Influencer: /ˈɪnfluənsər /– Someone who affects or changes the way that other people behave, for example through their use of social media.
  • Develop: /dɪˈvɛləp/–  to (cause something to) grow or change into a more advanced, larger, or stronger form.
  • Networking: /ˈnɛˌtwɜrkɪŋ/– the process of meeting and talking to a lot of people, esp. in order to get information that can help you.
  • Ranking: /ˈræŋkɪŋ/– a rank or level, for example in a competition.
  • Yourself: /jərˈsɛlf/– used when the subject of the verb is “you” or the person being spoken to, and the object is the same person.
  • Engagement: /ɛnˈgeɪʤmənt /– the fact of being involved with something.
  • Thumbnails: /θʌmˌneɪlz/– a small picture of an image or page on a computer screen.

 

Questionnaire:

  • Did you know about YouTube’s algorithm?
  • Why did YouTube decide to introduce the “Personalized videos”?
  • Are “Personalized videos” useful for you?

Recommendations:

Try to read this blog again with the correct intonation marks, first in your mind and then out loud, to improve your intonation and fluency.

 

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