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The Key to attracting High Playing Clients is developing your Intellectual Firepower, creating a vast body of provocative though leadership and intellectual property, and showcasing your expertise through a repository for your body of work.
WHAT IS A BODY OF WORK?
A body of work is an assembly of your intellectual capital, and that can come in a diverse range of formats such as videos, presentations, white papers, live work, and articles, it´s a presentation of your intellectual capital- provocative content and thought leadership sharing expertise that is uniquely yours.
The fact is that having a body of work, an assembly of your intellectual capital, is the most effective way to clearly establish yourself as the ultimate authority in your niche, and consequently is an excellent strategy for attracting High Paying clients to engage in a relationship with you and benefit from the value you offer.
Try to come up with some ideas to develop the “Intellectual Firepower!
- What is the first word that pops into your mind when listen “Intellectual Firepower»?
Welcome to this activity created by Team Leader in Charge Mr. Juan Guadalupe Vaca Pérez from Satelite Branch. Take note of all the pink words, read the text, watch the video and answer the question in the comment section below.