People Smart: People Persuasion

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Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. Persuasion is also an often-used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy.

Persuasion can also be interpreted as using one’s personal or positional resources to change people’s behaviors or attitudes. Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic and reason. Heuristic persuasion on the other hand is the process through which attitudes or beliefs are leveraged by appeals to habit or emotion.

Understand how timing is everything. Knowing how to persuade people isn’t just in words and body language — it’s also in knowing the right time to talk to them. If you approach people when they are more relaxed and open to discussion, you will most likely achieve faster, better results.

Get to know them. A large part of whether persuasion is effective is based on the general rapport between you and your client/son/friend/employee. If you don’t know the person well, it’s imperative to start building this rapport immediately — find common ground as soon as possible. Humans, in general, feel safer around (and thus are fonder of) people that are like them.



  • Behavior: A way of acting.
  • Sales pitch: A talk or a way of talking that is intended to persuade you to buy something.
  • Rapport: A good understanding of someone and an ability to communicate well with them.
  • Approach: To come near or nearer to something or someone in space, time, quality, or amount.


  • How persuasive are you?

Welcome to this activity created by Learning Advisor Ms. Montserrat Espinosa Mendoza from Polanco Branch. Take note of all the pink words, read the text, watch the video and answer the question in the comment section below.

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