More Branded Content

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What is Branded Content?

Branded content is a marketing technique that involves creating content linked to a brand that allows consumers to make the connection with the brand. It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer. It is not advertising in the way most people think of advertising (commercials, banner ads, social media ads, etc). The key is grabbing the attention of today’s consumer and driving real engagement through content.

The main characteristics of branded content:

  • It is focused on the values of the brand, not on its products or its services.
  • It seeks to generate conversation and notoriety around the brand.
  • Generates added value for the user.
  • Appeals to emotions.
  • It makes use of storytelling.
  • It can be presented through multiple formats and diffusion channels such as video content, podcasts, interactive formats, videogames, actions on the street, events.

YouTube is the second biggest search engine on the internet with almost 5 billion videos being watched on the platform every day.

It’s one of the most important social media platforms for marketers, especially if you are looking to target millennials or generations z — this is where your customers are spending their time.

So the audience is there and if you want to harness your platform effectively and efficiently for your marketing, use trends to predict viral content in the moment your video goes live by going through a service with trend prediction algorithms, such as Sponsokit; this can help ensure you are picking the right trends at a time when they are just about to explode on YouTube.

Vocabulary:

Brand: /brænd/ a product that is made by a particular company

Podcasts: /pɔdˌkæsts/ a radio program that is stored in a digital form that you can download from the internet and play on a computer.

Ad: /æd/ short form of advertisement.

Grab: /græb/ to take hold of something or someone suddenly.

Engagement: /ɛnˈgeɪʤmənt/ an arrangement to meet someone.

Appeal: /əˈpil/ the quality that makes you like someone or something.

Engine: /ˈɛnʤən/ the part of a vehicle that uses oil, electricity, or steam to make it move.

Target: /ˈtɑrgət/ something that you are trying to do

Harness:/ˈhɑrnəs/ to control something, usually in order to use its power.

Trends: /trɛndz/ a general direction or tendency.

Questionnaire:

If you had a You Tube channel what kind of branded content would you include and why?

Recommendations:

Have you tried to learn English with YouTube?

Learning any new language is going to be a challenge but the experience doesn’t have to be painful. You can even find thousands of English learning videos on YouTube for free.

One of the best reasons to practice English with YouTube is that most of the content is short and with a lot of easy-to-understand information. There’s no chance of you losing your focus.

Ask your Learning Advisor for a good YouTube channel to follow to practice with your pronunciation and comprehension.

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