Image Smart: Basic Elements and Principles of Graphic Design

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Balance in design is the distribution of elements of the design. Balance is a visual interpretation of gravity in the design. Large, dense elements appear to be heavier while smaller elements appear to be lighter. You can balance designs in three ways:

  • Symmetrical balance:

    Symmetrical balance is achieved by placing elements in a very even fashion in the design. If you have a large, heavy element on the right side, you’ll have a matching heavy element on the left. Centering is the easiest way to get a symmetrically balanced composition.

  • Asymmetrical balance:

    Asymmetrically balanced compositions can be more challenging to design – as they don’t have elements matched across the centerline of the design. For example, you might have a large element placed very close to the centerline of the design.

  • Discordant or off-balance:

    Designs that are off-balance suggest motion and action. They make people uncomfortable or uneasy. If the content of your design is also intended to be uncomfortable or make people think, a discordantly balanced design can work well.

Now it is time to create your own composition with the following options: use some paper geometric figures to create it; use some colors on a paper and draw different figures; use some markers and draw on the board to create a Symmetrical, Asymmetrical or Discordant balance composition.




Read carefully the text to understand the concept and then create your own composition giving the balance you want.


  • Talking from the design perspective, what do you think visual balance is?

Welcome to this activity created by Team Leader Mr. Diego Pineda from  Coapa Branch. Take note of all the pink words, read the text, watch the video and answer the question in the comment section below.

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