Companies That Rock: Apple

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When people talk about the company as a creative force, they tend to assess its newest devices and judge how strikingly they improve on their predecessors.

But creativity is more than skin deep—and Apple’s approach to the hardware and software engineering that creates its experiences has never been more ambitious.

Apple has also made major inroads in artificial intelligence, an area where the competition from companies such as Google couldn’t be any more daunting.

Source

Vocabulary:

Questionnaire:

  • What do you think about Apple and their products?

Welcome to this activity created by Junior Advisor Mr. Alejandro Rodriguez from Coapa Branch. Take note of all the pink words, read the text, watch the video and answer the question in the comment section below.

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