What’s a Start Up?

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A startup or start-up is started by individual founders or entrepreneurs to search for a repeatable and scalable business model. More specifically, a startup is a newly emerged business venture that aims to develop a viable business model to meet a marketplace need or problem. Founders design startups to effectively develop and validate a scalable business model. Hence, the concepts of startups and entrepreneurship are similar. However, entrepreneurship refers all new businesses, including self-employment and businesses that never intend to grow big or become registered, while startups refer to new businesses that intend to grow beyond the solo founder, have employees, and intend to grow large. Start-ups face high uncertainty and do have high rates of failure, but the minority that go on to be successful companies have the potential to become large and influential.Some of startups become unicorns, i.e. privately held startup companies valued at over $1 billion. According to TechCrunch, there were 279 unicorns as of March 2018, with most of the unicorns located in China, followed by the United States. The largest unicorns founded as of October 2018 included Ant Financial, ByteDance, Didi Chuxing, Uber, Xiaomi, and Airbnb.



  • Scalable: Able to be scaled or climbed, able to be changed in size or scale.
  • Concepts: A plan or intention; a conception.
  • Minority: The smaller number or part, especially a number that is less than half the whole number.
  • Influential: Having great influence on someone or something.


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  • What company would you like to start-up?

Welcome to this activity created by Junior Advisor Jaime Luna from Reforma Branch. Take note of all the pink words, read the text, watch the video and answer the question in the comment section below.

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