Marketing: Old Toys vs. New Toys

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Toys are really special objects, especially when you’re a kid and every little thing is magical.  You probably had a favorite toy you couldn’t stop playing with for hours and your parents were happy with their investment (I hope). But how have toys and marketing changed throughout the years?

What type of toys did you used to play with? Do you remember the commercials? What happens if you compare them with the toys we find today? Let’s make a comparison between the toys of our childhood and the ones the kids nowadays are dying to have under their Christmas trees.

Furby vs. Hatchimals


Furby was a robotic toy which interacted with you, it had the shape of a bird fused with a rabbit. It was a total success and in only one year about 27 million Furby toys were sold. Now we have Hatchimals and honestly these toys blow my mind! They hatch from their eggs by themselves, they only need to be petted and suddenly the shell will break. The Hatchimals are combined animals as well and they have different ways you can play and interact with them.

Lite Brite vs. Project Mc2 Smart Pixel Purse

“Lite-Brite, Lite-Brite, turn on the magic of colored lights”, you probably heard this song over and over. This toy consisted in a light box with colored pegs that fitted into a panel to create a drawing with lights. It sounded pretty cool. However, now we have purses with multi-color LED which you can customize with an app compatible with iOS and Android.

Little Tikes Cozy Coupe vs. Luke Skywalker’s Landspeeder


The Cozy Coupe by little tikes was the Best-selling toy car in 1991. It was very similar to the one we saw in the 90’s kids TV show, Dinosaurs. Kids nowadays can not only drive a cute battery Barbie car, but also a Frozen Ride-On Sleigh, the Batmobile and Luke Skywalker’s Landspeeder! (Yeah, I’m pretty jealous).

Baby Alive vs. LuvaBella Baby Doll


There are many versions of Baby Alive dolls and they keep making brand new products. The 90’s version of Baby Alive was able to move its mouth so you could “feed her”. The LuvaBella Baby Doll is practically a baby robot which moves, talks, opens its eyes and interacts with you.

Teddy Ruxpin vs The New Teddy Ruxpin

Many people, especially in the United States, grew up with a Teddy bear and we can see this in almost every movie with a child in it. Teddy Ruxpin from the 80’s was an animatronic bear which was able to move its mouth and eyes and tell you stories you could follow with a book. The new version reminds me of the 2001 movie A.I. Teddy Bear. This bear pairs with an app to read stories and its eyes are digital.

Technology moves so fast and toys are not an exception and of course marketing strategies had to move along them. Which was your favorite toy as a kid? And, which new toy would you liked to have? Comment below!

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