Automotive Companies

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When it comes to the automotive industry in Asia the future belongs to the Southeast of this continent. The countries like Malaysia, Indonesia, Philippines, Thailand are a powerhouse for the automotive industry in Asia and beyond with very attractive perspective for the coming years. The region presents the double interest of having large markets with important sales growth potential and important automotive manufacturing hubs to produce for Asia and the world.

There are two aspects we can take under the consideration: sales and production. Thailand and Indonesia, especially, are very convenient manufacturing hubs to produce vehicles for export in the region, Asia and beyond.

This dual aspect of certain Southeast Asian countries creates both potential for economies of scale and logistics difficulties for automotive industry companies. Such characteristics coupled with various levels of maturity in the different automotive markets make a challenging environment to succeed at the regional level.


  • Powerhouse: A person, organization, or country with a lot of energy, power, or influence.
  • Hub: The central or main part of something, where there is most activity.
  • Maturity: The quality of behaving mentally and emotionally like an adult or a very advanced or developed form or state.
  • Dual: Having two parts, or combining two things.


Watch the video, listen and practice your pronunciation.


  • What makes Southeast Asia a powerhouse for the automotive industry?


Session 1

Welcome to this activity created by Junior Advisor Ms. Anna Waclawek-Zaragoza Rebollar from Narvarte Branch. Take note of all the pink words, read the text, watch the video and answer the question in the comment section below.

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