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Being the most popular sport worldwide, football is clearly one of adidas’ key strategic priorities. For over 60 years, adidas has led all major developments in boot, ball and apparel technologies. This dedication to the sport and its close relationships with athletes and teams enabled Adidas to become an integral part of the history, the present and the future of football.
Building on its success around major sporting events, the brand strives to increase its leadership position in Football by continuously creating the industry’s top products and fully leveraging its outstanding portfolio of sports marketing partners. Partners include leading football associations (e.g. FIFA, UEFA) and their respective events (FIFA World Cup™, UEFA EURO 2012 & 2016, UEFA Champions League), national federations (e.g. reigning FIFA World Cup™ champion Spain, Germany, Argentina, Russia, Mexico, Japan, Denmark, Greece), leagues (e.g. Major League Soccer in the USA), clubs (e.g. Real Madrid, AC Milan, Chelsea FC, FC Bayern Munich) and individual players (e.g. three-time FIFA World Player of the Year Lionel Messi, Xavi, Thomas Müller, David Villa, Nani, Robin van Persie and David Beckham).
The relationship between FIFA and adidas dates back more than 40 years. Since 1970, adidas has been supplying the official match ball for all FIFA World Cup™ matches. It goes without saying that for every FIFA World Cup™, adidas designers and developers aim at devising the perfect ball by combining innovative technology and exciting and unique design to make the Official Match Ball the true icon of every FIFA World Cup™.
Among the adidas line of legendary balls were the Tango (1982), the first ball to successfully combine leather and polyurethane, the Azteca (1986), the first fully synthetic ball, the Questra (1994), the polyurethane foam-based ball, the Tricolore (1998) which introduced a syntactic foam layer and the +Teamgeist (2006) that has set new standards with its innovative and highly iconic design and panel-technology.
- Priorities: The fact or condition of being regarded or treated as more important.
- Strives: Make great efforts to achieve or obtain something.
- Supplying: Make (something needed or wanted) available to someone; provide.
- Foam: A mass of small bubbles formed on or in liquid, typically by agitation or fermentation.
A seminar will be prepared for the Massive and Interbranches, get familiar with brands not associated with the World Cup to present it as a potential sponsor or partner of the World Cup.
Check the following links for further information:
- Can Adidas be considered a monopoly of the Soccer world? Why or Why not?
Welcome to this activity created by Junior Advisor Ms Areli from Reforma Branch. Take note of all the pink words, read the text, watch the video and answer the question in the comment section below.